Written by Liz Pasillas
COO and Co-Founder, New Discovery Media
What could Immersive content be like In 5 Years?
Written by Liz Pasillas
As technology rapidly advances and becoming a part of our daily lives it wouldn’t be surprising to see individuals looking for more pieces of content that will effectively catch their attention. We have been spending our daily lives in front of computers, televisions, and gadgets and is getting boring, facing the screens every day can be exhausted. Immersive content is a different and exciting way to engage with technology.
First, take a look at what is immersive content all about
Immersive content is a way where brands are challenging the traditional ways of content sharing in order to meet the current changes happening in the industry. Also, immersive content allows marketers to tell a story while also providing personal interaction to the audience. In making a great immersive content, the audience is part of the story.
The audience usually utilizes their imagination or manifest their interaction that will lift the experience of the audience from a passive one to a personal one. On that moment of authentic human connection, every brand can frame a lasting effect towards their audience.
Now, what could immersive content be in the future?
A truly immersive experience does not only depend on what the technology can do, but it will also stick on what the world’s biggest brands can contribute in making the future of immersive content possible and successful. These world’s biggest names can encourage the spectators to entirely lost their minds while making everything they see immersive. The capability of technology to surround the audience physically can take their focus directly to the images while enjoying the minimum noise they encounter.
There is no hesitation in the mind that immersive content can become a significant brand tool in the next five years. Though it is used by some of the world’s leading brands today, many are anticipating to engage on it as part of their business marketing strategy for the next coming years. It is exciting to think about how the constant technology innovation and advancement evolve into something far we can’t imagine, like the integration of the augmented reality in the gaming.
Because of its nature, the user engagement can relatively be small, but the digital amplification of different ideas can be huge. In the next five years, we believe in having a strong digital footprint for the things we do while allowing the experiences to be shared far from what they were. This is very crucial for most brands to make the most out of the activities. If they get it right, then the immersive content will do the rest of the job to leave the brand ambassadors spread the message in an organic way.
Our team at New Discovery Media specializes in creating immersive experiences for brands, agencies, and marketers that seamlessly blend storytelling, technology, and creativity.
To learn more about our services go to our link: http://dev.newdiscovery.media/services/