360° A CAPELLA – 80S MASHUP

The Perfect Example of a Combo Carried Out by New Discovery Media

Written by Jess Grau 
Author, New Discovery Media

80’s music has always been a collection of fun, nostalgic and memorable tunes.  But have you ever heard your favorite songs in an immersive way? In New Discovery Media, we thought it would be an excellent idea to perform a victory combo: an always winning musical mix, plus a whole new way to experience it. And guess what? We were right. The result was 360° A Capella – 80s Mashup.

New Discovery Media was able to launch 360° A Capella – 80s Mashup, which was basically a demo video to show the actual advantages of the new 360 and VR technology concept. We implemented and created a new way to listen to music, along with BASH Music + Sound’s participation.

Not only we had a blast doing an 80’s music mashup – with the voices of Alejandra and Jonathan – but we were also able to taste for ourselves the unbelievable capacity of the 360 technology. We aimed to provide the most immersive experience to users. Of course, thanks to the use of “organic” lightning – that is usually implemented in these types of recordings – and ambisonic sound settings. And guess what? We were right again

New Discovery Media was able to launch 360° A Capella – 80s Mashup, which was basically a demo video to show the actual advantages of the new 360 and VR technology concept. We implemented and created a new way to listen to music, along with BASH Music + Sound’s participation.

Not only we had a blast doing an 80’s music mashup – with the voices of Alejandra and Jonathan – but we were also able to taste for ourselves the unbelievable capacity of the 360 technology. We aimed to provide the most immersive experience to users. Of course, thanks to the use of “organic” lightning – that is usually implemented in these types of recordings – and ambisonic sound settings. And guess what? We were right again

NDM + Bash in Via Escape Magazine
New Discovery Media and BASH Music+Sound, featured in the Via Escape Magazine

Check Out The Behind The Scenes!

When you produce a 360 music video, – 360° A Capella – 80s Mashup had especial difficulties – technical settings vary a lot. The point of it all is to make the user feel like it is right there, in front of the band. This experience has been introduced by Oculus and HTC Vive in earlier projects. So the success was quite forecasted.

Besides being present through your eyes, the hearing sense of the user must also be on point. So that’s why the ambisonic notion was thought as necessary, especially in an a Capella production such as the one in 360° A Capella 80’s Mashup.

Since we were positioned in YouTubeVR’s top 5 list of the most popular 360 pieces with this showcasing video, we decided to generate a new YouTube channel called “Eye Hear 360”. We would fill this channel with our future 360 projects and material, including the recent 360° A Capella 80’s Mashup one.

New Discovery Media is combining the use of immersive content and tools with one of its passions: music. Musicians are now able to offer their public a whole new way to listen to music and to get involved with it. Wouldn’t it be great to feel like you are in an intimate moment with the artist every time you listen to a song? This is how NDM can show your potential to the World Wide Web.

From traditional production to virtual reality based projects, New Discovery Media has evolved and will continue to evolve in the most effective way to get more intimate with the audience. Technology and online approach are key to showcase the world what you or your clients can do.

To learn more about our services go to our link: http://dev.newdiscovery.media/services/

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